When you look at a website you may notice a few things immeditality. The color scheme, the layout, where the buttons are placed, maybe even the style of the text or font being used. All these elements affect the visual appeal of your site, and how your user sees and interacts with your site.
Your business’s website can be the final selling point to a potential customer or lead, or be the reason they turn away. Web design is important because if not done correctly you may be losing potential revenue, and if done well, you can see more engagement and conversions for your business. See why a quality web design is not simply a plus, but a necessity.
Creates a Quality First Impression
First impressions can set the tone for the entire decision making process, so make sure it’s a good one. When a user visits your website, the design can influence how a viewer sees your business, brand, and most importantly value proposition.
A poorly designed website can give the impression that your services or products are of similar quality. This can set the prospect to view your business with an already negative outlook before they read the first sentence. From there it’s an uphill battle to regain their confidence and educate them on your offerings.
Even an attractive but simple site can leave the viewer not being able to differentiate you from other websites and/or businesses. It’s not enough to simply educate your viewer, you need to ensure that they remember your business as well. A unique design or a memorable color scheme can help your viewer remember your brand easily, creating a better chance that they return to make a buying decision.
Optimizes for Search Engine Optimization (SEO)
Search engines love a well structured website, since they can more easily crawl and find information for their search queries. Web design involves more than just exterior looks and appearances. Behind the scenes there are meta tags, descriptions, captions, and more. All focused on making your site more easily searchable (by Google, Bing, Yahoo, and more).
Focusing on the appearance is important, but it doesn’t excuse not having a well organized site structure. A well done web design is attractive to the person viewing it, as well as “attractive” to search engines. In terms of domain authority and ranking for searches, search engine’s have a preference for more SEO optimized sites.
When a SEO optimized web design is executed properly your site can be found with more searches, and when found, the viewer can better enjoy visiting your website. Creating quality user traffic that allows for better domain ranking and then more search traffic. A cycle that ensures your attractive site can be easily found and explored more often.
Engages Your Audience
Your site should be both attractive and engaging for your viewers. We know the importance of a functional design (adding to the beauty), where your users can gain real value and knowledge from your site. Most importantly of all, take action as well.
In your site design your site’s objective should be met with matching layout, structure, CTAs, and more; all elegantly placed to make it easy for visitors to take action. For instance, in a landing page with a focus on lead generation; CTAs should be placed strategically where they are appealing to see, and the layout sets up the next step, in this case a form submission.
You can see an example of a functional website design layout from our friends at Grace Notes Music Foundation. Our website design is focused on being both attractive and functional to motivate real engagement with website visitors.
Website design is key for having a website that does more than provide business info. A stellar design can lead to a great brand impression, more visitors from search engines, and real quality engagement from your site visitors.
In a competitive digital marketing environment you need to ensure your website is up to par, let our experts provide guidance on where your business can improve. A great website design can help take your business to the next level, and at the very least provide that stellar online presence for your business.